Hi there! My name is David, your Fractional CMO
A marketing strategist and tactician that helps grow businesses and scale their marketing functions.
Who can I help? Everyone, particularly if you:
Have ideas that you want to bring to life but don’t know how
You may have some great ideas but they’re sitting on a shelf. You need someone to help you refine those ideas and bring them to life.
Have marketing & sales channels that aren’t aligned
Your marketing and sales channels are siloed and don’t work well together. You need alignment, but you also need strategy and tactical help to make that happen.
You want someone to come side-by-side with your team
You want your team to have someone that will come in and help them in bringing your business goals to life. Whether it’s helping out with strategy or execution, your team needs help.
Your long-term marketing strategy is… well…
It’s more short-term strategy that isn’t getting you anywhere. Or you do have long-term strategy, but you could do better, and you need someone to work with you to improve that.
Jesse Siegand
Co-Founder @ Parents Who Fight
David’s deep knowledge and insight in general marketing and social media marketing will continue to be tremendously helpful as we move forward. His integrity, work ethic, and vast experience and talent are high caliber!
Why hire a Fractional CMO?
Cost Effectiveness
I can be a cost-effective alternative to your organization on a part-time or project basis, so that you can access high-level marketing expertise without the price tag.
Results & ROI
I bring a customer-focused (read: data-driven and informed) approach to marketing through use of customer data and any organizational analytics to measure the success of campaigns and make data-informed decisions to improve results.
Flexibility & Adaptability
Whether you’re looking for part-time or project help, I can provide your organization with experience to scale your marketing efforts as your business requires.
Experience and Expertise
I bring a wealth of marketing, sales and customer experience to the table, having worked with a variety of businesses and industries which provides me with solutions that aligns with your unique needs and goals.
A little about me
I’m what you call a T-shaped or V-shaped marketer. I’ve been doing marketing, sales enablement and creative work as a professional for the last two decades and I know my way around various marketing channels and sales processes.
I bring end-to-end solutions to businesses that generates leads, resonates with customers and retains users.
Rian Merrill
Sr. Program Manager @ F5
If there is one thing that can be said about David, it’s that he has an inordinate amount of integrity and willingness to take on whatever challenges are given him. There have been several instances now – since he first did some work with me – in which David has over-delivered and surpassed our expectations. I highly recommend him, especially in the areas of online strategic marketing and Web site development.
Here are ways I can help
Understand what keeps you and your users up at night, know the pain points and problems, and provide roadmaps that solves problems and minimizes churn.
Create marketing strategies and tactics that aligns with your goals
Develop a brand identity that's memorable and compelling
Understand your users and optimize their journeys to get and keep them.
Acquire and grow users through various channels that allows you to easily engage
Bring smiles to your customers with a more seamless and delightful user experience
Creatively design various assets to help your brand be unforgettable
David always has a “can do” attitude, is willing to help in any situation and is a professional in every circumstance. He is well versed in a wide variety of skills and I would recommend him to anyone whether they are looking for a writer, a WordPress expert or a social media specialist.
David has a unique ability to create marketing campaigns that are easy for the client to grasp and execute in a way that meets their objectives. This is typically their bottom line.
David was absolutely wonderful to work with. We hired him to help us come up with a logo for our real estate team. The ideas he came up with were fantastic and presented with six original ideas, more than what we expected. He then helped us owrk through the details of color and layout to get down to exactly what we wanted. In the end, we were very pleased with our new logo.
David has the ability to make you feel as a true partner. Once I talked to him I understood he is an expert but with the ego that typically goes along with that. Instead he showed me how much he cares about helping us succeed.
In the online world David is a breath of fresh air, and someone you can trust.