Strategy + Tactics = FTW!
Whether you’re looking for marketing strategies, tactical help, digital marketing work, sales alignment or any creative needs, I’ve got you covered with tailored offerings specifically designed for your unique business.
Renee Arnott
Owner @ Anchor Your Soul
I LOVE my new logo! Thank you for capturing the essence of what I was talking about. I appreciate that you listened to what I said and then spent time creating a vision on how to make it translate into this. AMAZING!
Core offerings that helps grow your business
Marketing Strategy
Your marketing strategy sets the foundation for your success. I work closely with you to develop a comprehensive plan that aligns with your business objectives. Whether you need help with market research, audience segmentation, campaign planning, or performance analysis, I provide the insights and guidance you need to stay ahead of the competition.
- Comprehensive marketing strategy
- Detailed marketing tactics
- Creating clear directions and vision
- Audience understanding and research
- Gather market research and trends
- Competitive analysis
- Martech stack and channel audit
- Sales and marketing alignment
- Analytics & reporting
Brand Identity
Your brand is your identity. I help you create a strong, memorable brand that stands out in the marketplace. From developing your brand’s voice and messaging to designing a unique logo, I ensure every element of your brand is cohesive and compelling.
- Creation of brand guidelines
- Brand messaging & positioning
- Logo and print design
- Use of customer data to impact brand voice
- Brand feedback and ambassadorship
- Competitive analysis
Lifecycle Marketing
Understanding and optimizing every stage of the customer journey is key to maintaining long-term relationships. I develop lifecycle marketing strategies that nurture leads, convert prospects, and retain customers, ensuring they remain engaged and loyal to your brand.
- Marketing automation
- Nurture & drip campaigns
- Welcome series
- Retention, renewal & loyalty programs
- Content marketing
- Sales enablement
Channel & User Growth
Expanding your reach across multiple channels while attracting and retaining users is vital for growth. I help you implement user growth strategies that drive acquisition, activation, retention and referrals, while identifying and leveraging the most effective channels for your business to ensure that your brand’s visibility and engagement is maximized.
- Lead & demand generation
- Marketing channel setup, management & maintenance
- Social media marketing
- Paid organic & social
- Email marketing & SMS
- WOMM and organic outreach
Katie Bibee
Director of Content @ Agital
David is an extremely gifted marketing leader with a wonderful, calming demeanor that brings peace to chaos. He is very flexible and talented, always happy to step up and assist with any challenge. His expertise in SEO, email, and online marketing are undeniable, and combine with his organizational and project management skills to make him an indispensable asset to any growth-focused marketing team. I would gladly work with David again in a heartbeat!
Customer Experience
A great customer experience can set you apart from the competition. I analyze and enhance every touchpoint your customers have with your brand, from initial contact to post-purchase support, ensuring a seamless and delightful experience that fosters loyalty and advocacy.
- Landing page optimization
- Conversion rate opimization
- A/B & Multivariate testing
- Feedback loop / NPS / CSAT / Surveys
- Churn & retention analysis / audit
- Funnel optimization
- Brand ambassadorship & management
Creative Collateral
High-quality creative collateral is essential for reinforcing your brand message. I design and produce a range of creative materials, including websites, ads, sales kits, presentations, leave-behinds and other assets that effectively communicate your brand’s value and engage your audience.
- Ad collateral
- Creative copywriting
- Email template designs
- Graphic design & print marketing
- Landing page designs
- Motion design
- Other art & illustration
- Presentation design
- Video editing
- Web design
- Wordpress development