I do marketing and advertising for a living. I've managed campaigns where we could put a dollar into an ad, follow what happened to that dollar, and see whether it turned into a lead, a customer, revenue, or nothing at all. I've worked with businesses that needed more...
Ask yourself: why should you market to to a user's emotional mindset? More importantly, why would marketing to the the heart matter more than or better than click tricks? If you're in the marketing world, you know that we talk a lot about features, metrics, ROI, and...
This guide unpacks the 5 customer mindsets that influence behavior—and how to stop guessing what people want.
Here are 7 mistakes that nonprofit organizations make that increase donor fatigue along with 7 tips on how to improve them.
Updated 2024: Email marketing isn’t dead. There are definite benefits of email marketing, and here are seven to help grow your lists.
Need help writing email subject lines? Here’s a few tips on how to write great email subject lines that convert.
Need quick tips on how to create an email marketing strategy? Here are 7 tips to follow and to guide your strategy.
If you’re a musician and still don’t know how to do marketing, here’s a quick 101 tutorial on how to do marketing for musicians.
5 nonprofit brand marketing mistakes that a lot of NPOs make, along with tips and advice on how to fix them.
Nonprofits can benefit from thinking, functioning and improving like a business, and it’s how nonprofits can deliver results.
There are better ways to grow your list other than paying for a highly-qualified lead (read: rented list).