by David | Oct 13, 2026 | Digital Marketing
I do marketing and advertising for a living. I’ve managed campaigns where we could put a dollar into an ad, follow what happened to that dollar, and see whether it turned into a lead, a customer, revenue, or nothing at all. I’ve worked with businesses that...
by David | May 5, 2026 | Digital Marketing
Ask yourself: why should you market to to a user’s emotional mindset? More importantly, why would marketing to the the heart matter more than or better than click tricks? If you’re in the marketing world, you know that we talk a lot about features,...
by David | Apr 20, 2025 | Business, Digital Marketing
Let’s face it: most marketing feels like shouting into a void. You write the copy, launch the campaign, tweak the funnel, obsess over the click-throughs… and still miss the people you’re trying to reach. The way I see it, it’s not that your campaigns are wrong...
by David | Feb 3, 2018 | Digital Marketing, Email Marketing
Updated: 6/30/2024 Did you know that email marketing isn’t dead? Yup, it’s alive and doing quite well, actually. You still have email accounts, right? Possibly more than one? I know I have a handful of email accounts at my disposal. Email marketing has been around for...
by David | Jan 22, 2018 | Digital Marketing, Email Marketing
Emails are hard to write. You want your users to open your emails and get them to convert. On the other hand, you don’t want them to unsubscribe. Because good emails are tough to acquire. So how do you get users to open your emails and look at the content? Better yet,...
by David | Jan 13, 2018 | Digital Marketing, Email Marketing, Featured
How to create an email marketing strategy that’s effective and powerful takes thought, talent, effort and time. Thought: things like how you’re going to start using email marketing, develop the roadmap to engage and acquire users, create personas and get users to...
