by David | Oct 13, 2026 | Digital Marketing
I do marketing and advertising for a living. I’ve managed campaigns where we could put a dollar into an ad, follow what happened to that dollar, and see whether it turned into a lead, a customer, revenue, or nothing at all. I’ve worked with businesses that...
by David | May 5, 2026 | Digital Marketing
Ask yourself: why should you market to to a user’s emotional mindset? More importantly, why would marketing to the the heart matter more than or better than click tricks? If you’re in the marketing world, you know that we talk a lot about features,...
by David | Apr 20, 2025 | Business, Digital Marketing
Let’s face it: most marketing feels like shouting into a void. You write the copy, launch the campaign, tweak the funnel, obsess over the click-throughs… and still miss the people you’re trying to reach. The way I see it, it’s not that your campaigns are wrong...
by David | May 26, 2024 | Nonprofits
Donors are a vital part in every nonprofit organization. They contribute in so many ways that helps nonprofits succeed, and for the most part, fundraising teams do a great job in empowering donors to donate and retaining their status as donors. Unfortunately, there...
by David | Feb 3, 2018 | Digital Marketing, Email Marketing
Updated: 6/30/2024 Did you know that email marketing isn’t dead? Yup, it’s alive and doing quite well, actually. You still have email accounts, right? Possibly more than one? I know I have a handful of email accounts at my disposal. Email marketing has been around for...
