Nonprofit Brand Marketing Mistakes

Nonprofit Brand Marketing Mistakes

Nonprofits sometimes get a bad rap. As someone who has worked in the nonprofit sector, I’m very well aware of a few issues that nonprofits face when it comes to running a business, particularly when it comes to branding themselves effectively. Sometimes, when it comes...
Do You Pay For A “Highly-Qualified” Lead?

Do You Pay For A “Highly-Qualified” Lead?

A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads. Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get...
Click here: The Art of What Not to Do

Click here: The Art of What Not to Do

On the topic of online content development, nothing irks me the most than seeing “click here” on any online marketing element/initiative — websites, email marketing, and otherwise — and especially in those sites that say that they offer search engine marketing...