Dan Gorfinkle / RE/Max
Branding, Logo Design
Project Description
Dan Gorfinkle is a realtor for RE/Max in the Greater Boston area. As a professional whose web presence generates a lot of business, he needed a stronger brand that would increase his foot traffic and his web presence.
He needed someone who understands Boston realtor logo design work, and contacted me to help his branding get the most ROI possible.
I provided style guides, logo design and brand identity services to help him increase his business in Boston.
Project Details
Client: Dan Gorfinkle
Date: 2014
Skills: Branding, Logo Design
View: dangorfinkle.com
Old Design
His old logo was nothing more than simple text with some text treatment (e.g. text shadow). It didn’t convey any connection between his services and his ethics to his clients. By finding out a little more about him — his character, what he stood for — and how those matched his services, I was able to create a more tangible logo that envokes the emotion needed to get him the business.