Automotive Email & Lifecycle Marketing
EMAIL MARKETING, LIFECYCLE MARKETING, RETENTION, KLAVIYO, GRAPHIC DESIGN, CONTENT MARKETING
For: Wrench, Lemon Squad & YourMechanic
Project Description: This project involves work done in lifecycle marketing, email marketing, marketing automation and retention/renewal.
What needed to be solved
The brands never had their own lifecycle marketing program, which made retention hard to fix. In addition, email marketing best practices were not up to par.
The solution to the problem
I revised the way that they were doing email marketing and marketing automation by implementing design tactics, content marketing practices, automation workflows, and a lifecycle strategy. I ended up building their lifecycle programs as a result.
Email marketing designs and layout
I created newer designs and removed older versions that weren’t converting, or had very minimal conversion rates.
More to come soon on metrics and analytics.
Klaviyo marketing automation
Here’s an example of a workflow marketing automation I created, which was a series of automation workflows that had ebbs and flows for each customer persona category and journey.
