After searching for articles on organic rankings, I found an old panel discussion that SEOmoz.org had the privilege of holding with highly sought-after SEO experts and contributors to conduct research on search engine rankings and optimization; with the likes of Aaron Wall from SEOBook, Joost de Valk from Yoalk, and Danny Sullivan from SearchEngineLand saying a few words. The result is a compilation of their wisdom and knowledge about SEM rankings, and a bonus gift of specific Google ranking trends. Here are some of the results of that panel discussion, which you can also find at www.seomoz.org.
Positive Factors:
- Keyword use in Title Tag
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site
- Link Popularity within Site’s Link Infrastructure
Negative Factors:
- Server is often inaccessible
- Content Very Similar or Duplicate of Existing Content in the Index
- External Links to Low Quality/Spam Sites
- Duplicate Title/Meta Tags on Many Pages
- Overuse of Targeted Keywords (Stuffing/Spamming)
I’m really glad that they were able to discuss questions and concerns about the methods and means that search engines render ranking procedures and ranking elements. It would have been a great experience as an overall online marketer to really get to see these guys in person and pick some of their brains. But I guess SEOmoz beat me to it! There is literally so much to think about that came out of this discussions that I have still yet to really dive in deeply into these results, since I think a lot of the comments made I had to really assess and analyze for practicality in the most recent timeframe. I figured since this was last year’s panel that some of the methods may have changed. After all, technology does run faster than the speed of light. However, I thought it would be at least educational, if not nostalgic, to post the results and educate (and in some cases re-educate) my fellow colleagues and potential clients about ways to enhance your online marketing efforts. Once I get my hand and brain in depth with this, I will return to do more!
Until then, sleep tight, all you SEO-ers.