Cherise Stutzman Fine Arts
Branding, Logo Design
Project Description
Cherise Stutzman is a traditional painter and artist that specializes in oil, watercolor, and mixed media paintings.
For my client’s wellness logo design, I wanted to make the logo feel personal to her, and simultaneously make that connection with her audience.
The client wanted her integrity to be seen in the logo, as well as portraying her voice and her passion in her artwork and in her faith. The lion is that symbol of her voice as well as her faith, as it represents her Christianity, which is found in various themes in her painting.
Project Details
Client: Cherise Stutzman
Date: 2021
Skills: Branding, Logo Design
Summary of chosen logo
I wanted to give the artist a logo that belongs to her and one that she totally would love.
The lion is the focal point of the logo, as it is the choice of animal to represent the brand. The negative design outlines the shape, giving the lion character and depth. Symbolically, it represents the Christian faith and undeniable strength and courage of the artist.
Blocked letters combined with the lion to form a blend of classic elements with a modern and contemporary feel.
Fleur de lis concepts
The logo uses the fleur de lis to represent the brand as well as the Stutzman crest. The modification of the fleur de lis symbolizes an intensity and emotional connection to the crest while creating a personalized brand for the artwork.
In version 1, the modified look removes the bottom left of the icon, providing visual cues to a forward movement, as in “always looking ahead.” Curved lines indicate movement of art, like a brushstroke. Combination of sans and sans-serif fonts balances classic and modern font styles.
In version 2, a crest is formed by combining text and the fleur de lis, to continue creating the emotional connection to the art and the audience. Curved lines are more predominant in this logo, with text treatments to accentuate the icon and create an association of elegance and modernity without sacrificing emotional intent.
Other Logo Designs
Here’s a more whimsical and creative way of presenting that lion motif while making it more fun and enjoyable. The lion’s mane looks like the tip of a brush, and the creation of the lion in the form of negative design that speaks more modern, clean, and minimal.
