Landing Page Advertisement Collateral

Project Description

This project was designing internal landing page ads and blog post/article ads to direct users to our “Knowing God” landing pages.

As the Director of Marketing for ExploreGod, I revised the existing ads that were heavy on abstract graphics and focused more on humanizing the approach to reach the target audience. Infusing action with emphasis on emotional impact and intent, I designed the concepts by including humans that are doing some sort of action that also emphasizes relevance and resonance with the users (which then, can impact reach).