Non-Profit Marketing
Marketing strategy, digital marketing, Marketing Audit
Project Description
Below you’ll find a few different marketing initiatives I created for this organization.
As the marketing automation lead, I provided a holistic overview of wins and opportunities in this audit, including steps to improve our digital presence through the lens of an automation / marketing operations role.
In addition, you’ll find a few other marketing initiatives I led, particularly through the use of Marketo.
Project Details
Organization: Committee for Children
Date: 2019 – 2020
Skills: Marketing, Creative, Digital Strategy
A Glimpse of What’s In the Audit
Marketing Landing Page Guidelines and Optimization
I created tutorials as well as executed on creating landing pages for the internal web producer who was new to Marketo and not as versed in JavaScript and CSS pre-processors.
