Real Estate Startup Marketing Strategy
Marketing strategy, Digital marketing, Go-to Market
Project Description
This is a marketing strategy project I did for a real estate venture capital client who’s main goal is to improve its digital presence while expanding its physical footprint into other states.
Project Details
Client: Name withheld
Date: 2021
Skills: Marketing Strategy, Go-To Market
The Pain Points
The client needed to improve the following:
- Their digital marketing initiatives and presence, as it was considerably lacking appeal and function.
- Their lack of a strong foundation in generating quality leads.
- Their ability to resonate with their primary and secondary targeted audiences.
The Solution
In this presentation, I outlined key steps to help the client improve their digital presence while improving their ability to generate and qualify their leads.
A Preview of the Project
Here’s a small preview of the presentation slides I provided that outlines their needs and how I could help them improve their overall presence and generate the leads they need.
Marketing the Message
The Marketing Methods
The Marketing Stack
Customer Funnel – Awareness
Customer Funnel – Crafting Awareness
Marketing Tactic – SEO & Content Marketing
Marketing Tactic – Paid Acquisition
