Updated: 6/30/2024

Did you know that email marketing isn’t dead? Yup, it’s alive and doing quite well, actually.

You still have email accounts, right? Possibly more than one? I know I have a handful of email accounts at my disposal.

Email marketing has been around for a very long time, and has surprisingly stayed relevant all throughout its existence. It has evolved with the changing marketing and business landscape.

In fact, the benefits of email marketing has made it a great asset for small businesses, big companies, startups and agencies to grow their business. Email marketing helps grow customer leads, convert new prospects and help retain their customer lifetime value.

As marketers, we all know that growing our customer base, strengthening our relationship with them and converting them is a tough challenge to undertake.

With email marketing, this tough challenge makes it easier and more cost-effective to achieve. Here’s how you can achieve your business goals with email marketing.

1. Email marketing: call me Eazy-E for short.

Email marketing is so simple and easy to start and continue, any caveman can do it. There’s literally hundreds of tools that exist to help you get started quickly and grow your business.

Email marketing is not only easy to conduct, it’s also an easy method of attracting and retaining customers. No existing email list? Simply create a way for users to subscribe to your emails in your site, and you’re literally ready to go.

Have a list? Start creating content on your site and share them in your emails. That’s as easy as pie.

2. Easily measure and track results

One of the key benefits of email marketing is that it has one of the fastest and most measurable results.

You can literally see the results of your emails between one to four days after you send (I would say that’s pretty conservative), and even faster if you are an e-commerce retail store (flash sales, anyone?).

You can track “almost” everything in email: see who opened and clicked on a link, who bounced and a whole lot more data.

This data is very useful in providing valuable feedback for your marketing efforts, and helps you grow your business and customers.

Think of what you can do with that data. You can test and iterate and see what sticks in your emails, like testing your website. The result is a better understanding of your users more so you can give them exactly what they’re looking for.

3. Plays well with others

Email marketing is THE marketing channel that ties your marketing efforts together. It isn’t siloed anymore like it was back in its infancy.

See, emails help bring in leads to your other marketing channels, like your social media, all while helping build leads and retain customers to your website.

Now, you can partner your content marketing with your email marketing to boost traffic to your blog posts, which ultimately drives traffic to your site.

What about social media? No problem. Include your social channels to drive followers and fans to share campaigns on social accounts (think products, deals or sales).

Even better, you can drive more leads to your email marketing campaigns by offering users from your existing channels to sign up to your emails to get great content (repeating the content marketing cycle) or get sales form social (repeating the social marketing cycle).

4. Cost-effective channel

So check this: did you know that email marketing can be up to 20 times more cost-effective than traditional marketing methods (or any other method for that matter)?

To a lot of businesses, this is one of the most crucial benefits of email marketing: cost.

Email marketing is cheap. There are a handful of free platforms that you can use for free to create and send emails. Depending on what you need, the basics of analytics, templates, design and editing are predominant in almost all of the free platforms.

Having this free marketing tool gives all marketers the opportunities to reach more people on a given budget.

More importantly, cost per customer acquisition can be lower using email marketing than in other channels.

5. Expand your reach

Emails have a better reach than most traditional marketing methods.

Think about it: you check your emails on your phones, devices and PCs. You check them at any time, all the time.

Take into consideration that over 90% of internet users have a minimum of one email account.

So, as a marketer, you can reach a substantial amount of users/target audience on their phones, devices and PCs in a short amount of time.

At any time. And get real-time results on top of that.

BOOM.

6. Maximizing your ROI

Since email is already more cost-effective than traditional marketing mediums, it’s also much easier to get a better return on your investment.

Think of this: whether it’s free or very inexpensive, emails drive traffic to your site or storefront. They bring leads, bring awareness, create demand and help convert and close sales.

It can have a lower cost per acquisition, and is often used for converting existing customers as part of your customer retention than generating more leads.

How awesome is that?

7. Builds relationships well

While some will argue this, the benefits of email marketing includes building great relationships with your customers – when it’s done well.

We’ve already talked about how easy and inexpensive it is to use. What’s also great is that emails are an inexpensive way to build and grow long-lasting relationships.

Grow a list with content and get users to respond. Build a nurture and drip pipeline that is sensible and makes users feel empowered and engaged.

Turn disengaged customers into active ones, then turn them into brand ambassadors.

Pretty soon, you’ll have an army of ambassadors at your side. In email marketing, deeper, more meaningful relationships will fuel and drive your profits.

If you do it correctly, email marketing can build a strong and engaged user base to your business.

Final thoughts

Not everyone is doing email marketing, but if you’re not, you should. The benefits of email marketing are astoundingly unappreciated, and it can be a difference-maker in your marketing efforts.

It’s a great way to build your business, build a user base, and keep them coming back to you. It builds trust and is a great vehicle to help present you as the subject matter expert.