Marketing 101 for Musicians

Marketing 101 for Musicians

Musicians can hustle to promote themselves like nobody’s business. As a musician myself, I can definitely relate to the creativity and passion we often put in getting our name, our band and our music out to those that we want to impact. From selling our CDs out of our...
Nonprofit Brand Marketing Mistakes

Nonprofit Brand Marketing Mistakes

Nonprofits sometimes get a bad rap. As someone who has worked in the nonprofit sector, I’m very well aware of a few issues that nonprofits face when it comes to running a business, particularly when it comes to branding themselves effectively. Sometimes, when it comes...
Do You Pay For A “Highly-Qualified” Lead?

Do You Pay For A “Highly-Qualified” Lead?

A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads. Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get...
Click here: The Art of What Not to Do

Click here: The Art of What Not to Do

On the topic of online content development, nothing irks me the most than seeing “click here” on any online marketing element/initiative — websites, email marketing, and otherwise — and especially in those sites that say that they offer search engine marketing...