by David | Apr 20, 2025 | Business, Digital Marketing
Let’s face it: most marketing feels like shouting into a void. You write the copy, launch the campaign, tweak the funnel, obsess over the click-throughs… and still miss the people you’re trying to reach. The way I see it, it’s not that your campaigns are wrong...
by David | Feb 3, 2018 | Digital Marketing, Email Marketing
Updated: 6/30/2024 Did you know that email marketing isn’t dead? Yup, it’s alive and doing quite well, actually. You still have email accounts, right? Possibly more than one? I know I have a handful of email accounts at my disposal. Email marketing has been around for...
by David | Jan 22, 2018 | Digital Marketing, Email Marketing
Emails are hard to write. You want your users to open your emails and get them to convert. On the other hand, you don’t want them to unsubscribe. Because good emails are tough to acquire. So how do you get users to open your emails and look at the content? Better yet,...
by David | Jan 13, 2018 | Digital Marketing, Email Marketing, Featured
How to create an email marketing strategy that’s effective and powerful takes thought, talent, effort and time. Thought: things like how you’re going to start using email marketing, develop the roadmap to engage and acquire users, create personas and get users to...
by David | Jun 28, 2014 | Digital Marketing
Musicians can hustle to promote themselves like nobody’s business. As a musician myself, I can definitely relate to the creativity and passion we often put in getting our name, our band and our music out to those that we want to impact. From selling our CDs out of our...
by David | May 28, 2014 | Brand Marketing, Nonprofits
Nonprofits sometimes get a bad rap. As someone who has worked in the nonprofit sector, I’m very well aware of a few issues that nonprofits face when it comes to running a business, particularly when it comes to branding themselves effectively. Sometimes, when it comes...
